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DON D'AURIA & LEISURE BOOKS by Paula Guran
First appeared in Today Leisure is publishing eighteen horror
titles a year, with an eye to even more growth. D'Auria also feels
Leisure's commitment to horror has had a positive impact on other
New York publishers. "If you look at what's coming out from
many of the other houses, you see titles are being labeled horror
for the first time in years. Some houses are bringing out their
horror backlist to test the waters. Others are actually coming
out with new books. And horror authors with track records are
getting more of a push from their publishers. I knew we wouldn't
be alone out there for long. Once the other houses began to see
that horror was working again, they were more than happy to jump
back in."
Almost immediately, once readers saw the
changes, Leisure's sales began to increase, and they continue
to grow. "Right now," says D'Auria, "we achieve
feature title status at most chains and distributors, which is
something we didn't have in the old days. We're getting more books
out there and our returns have been lower, which is the best combination.
In terms of sales, I'd say our two most successful authors have
been, not too surprisingly, Douglas Clegg and Richard Laymon.
Response to them has been terrific."
"We have some of the best writers in
the genre on our list," claims D'Auria. "We've been
able to introduce some very talented writers to a mass-market
readership, like Mary Ann Mitchell and Barry Hoffman. Our sales
have increased steadily and the horror book club we started surprised
us all with its success. Before we changed it the horror line
was struggling and largely unnoticed. Since the revamping it's
taken off."
Leisure became a pioneer in e-publishing
last year with sponsorship of Doug Clegg's e-serial, NAOMI and
will be publishing the revised, expanded print version of the
novel in book form next spring. They may do more of the same if
the right opportunity presents itself.
Leisure is definitely open to submissions.
"We can't publish books if no one submits manuscripts,"
says D'Auria. He has no preference as to agented vs. unagented
manuscripts, either. "The important thing to me is the quality
of the writing," he explains. "It's completely up to
the author whether or not they feel more comfortable having an
agent. He's looking for anything well-written that fits within
the broad spectrum of horror. Manuscripts should be between 80,000
and 110,000 words long, roughly. The best way to find out if a
particular manuscript might be right for Leisure is to send a
query letter. Then, if it looks like something they might be interested
in, D'Auria will request a synopsis and the first three chapters
or a complete manuscript. "But definitely send a query first,"
cautions the editor. "It saves everybody a lot of time and
speeds up the whole process.
Lisa Rasmussen has just been named as the
new president/CEO at Dorchester. Will this impact the direction
of the horror line? "Lisa Rasmussen just started, so it's
a little early to tell exactly what sort of changes will come,"
says D'Auria "We're looking forward to new marketing ideas,
fresh input, stronger momentum, and possibly publishing in additional
formats. I don't see the direction or content of the horror line
changing, since it's working."
Leisure titles for this month are NAILED
BY THE HEART by Simon Clark, and NIGHT FREIGHT, a collection of
horror stories by Bill Pronzini. In June they have THE HOUSE THAT
JACK BUILT by Graham Masterton, and FRIGHTS OF FANCY, a collection
of J. N. Williamson's best horror stories. In July there's THE
DAWNING, a new original novel from Hugh B. Cave. August is another
two-book month; THE DECEASED by Tom Piccirilli, and IN THE SHADOW
OF THE ARCH, the sequel to Robert J. Randisi's ALONE WITH THE
DEAD. Leisure's next Doug Clegg book, MISCHIEF, (which D'Auria
describes as "a wonderful, haunting novel") comes out
in September. And in October there are two books he "can't
wait to see in the bookstores -- Richard Laymon's AMONG THE MISSING,
and Robert Devereaux's SANTA STEPS OUT, a book that should blow
a lot of people away. It's going to be a very cool next couple
of months. And there's always more to come."
In general, the aspects of horror D'Auria
likes most right now are its originality and its diversity. "There's
so much new stuff out there, it's amazing. The established authors,
of course, are writing as wonderfully as ever, but there's also
a whole new generation of young writers who have been polishing
their talents in small presses and magazines. And they're not
all writing in the same voice. You can walk into a bookstore
now and pick up an armload of books that have absolutely nothing
in common except that they're horror. And that's something we've
tried to foster with our line. What I dislike is the way most
of the other houses still seem to be publishing horror the same
old way. Even their new titles are treated the way they were
fifteen years ago."
Two years ago D'Auria told *DarkEcho* that
Leisure saw a stronger market for horror in the next few years;
that we'd seen the bottom of the horror "bust" and the
market was moving back up. Does he stand by his prediction? "Yeah,
I'd say things have certainly picked up in the last two years.
Sales seem to be improving, more titles are appearing, and horror
is getting more attention than it has in a long time. I think
there's a sense of optimism now that was sorely missing two years
ago. I'd say horror is headed straight into a nice growth period.
How long that growth will last and how much growth we'll see depends
on a lot of factors; other publishers, bookstores, and the readers
themselves. The most important thing is that the readers have
to continue to want the books...That means publishers have to
provide the kinds of quality horror that people want to read,
good books by good writers."
To the Dorchester/Leisure Web SIte
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