SFEye

THE SOCIAL FUTURE:
An evolving essay by John Shirley

PART 3: Completely Unauthorized Possibilities
from SF EYE #11, Summer 1993

The irony is, cellular phones probably aren't much of a brain cancer risk.

Companies that make cellular phones recently weathered a small storm of controversy over whether the portable phones might be inducing brain cancer with their electromagnetic fields. This came at a time when researchers in Sweden released a new study showing strong links between electromagnetics, microwaves, and cancer in people.

Executives for companies profiting from portable phones snorted with contempt and outrage at the accusation. Deriding the "hysteria and paranoia," they acted as if they just couldn't understand why there should be such a flap.

By extension, they seemed to be asking: Why does the American public break out, at intervals, in a rash of suspicion about the degree of responsibility business feels for the public's health and well-being?

As the saying goes, it is to laugh. The American public is suspicious of business because, in a general way, the public is not stupid. It's been burned before. It's burned every day. It's been a learning experience.

There may have been a touch of paranoia over the concern about cellular phones--but this paranoia does not originate in a vacuum.

Again and again and yet again, American business--particularly big business--has shown itself to be stunningly indifferent to its responsibility to the community.

That's really the point. Responsibility to the community. Keep a finger on that thread. There's more to that platitudinous expression than meets the eye.

The public has learned. The contempt corporation PR liaisons have for the public attention span is almost palpable; still, people were paying attention when it was revealed in the 60s and 70s that most major manufacturers were poisoning us with pollution; people were paying attention when it was revealed that those manufacturers dragged their feet, and bit and scratched and struggled, when they were told to curtail their pollution. And people noticed, when industry shrieked with wholly unconvincing outrage when it was told to clean up the toxic waste mess it'd already made.

People noticed. It sank in. The millions that the government--and by extension the public--is forced to spend on clean-ups was noticed. The astounding obliviousness to forethought in the Exxon Valdez disaster did not go unnoticed. The culpability of Union Carbide in Bhopal did not go unregarded. The endless struggle to get automotive companies to build for safety was duly noted.

The public can see that most corporations just don't care unless they're forced to. Those who care to look can see that, despite what may be touted in TV commercials, for every insignificant effort from an oil company on behalf of the environment, there are ten new environmental atrocities somewhere, ten efforts on the part of industry lobbyists to squelch laws demanding accountability, ten attempts to suppress research linking cancer with environmental toxicity.

It goes on and on and on. Business has always had to be forced to be responsible.

Even when irresponsibility leads to the likelihood of causing hundreds of thousands of deaths.

Cancer strikes one in three Americans and kills one in four. According to Samuel Epstein, professor of occupational medicine at the University of Illinois School of Public Health, five million people have died during the last decade in what Epstein calls "this cancer epidemic." Cancer rates, he says, are "particularly high among blacks, the urban poor and 11 million workers in petrochemical, metal and the nuclear industries--and also among their children."

According to the American Hospital Association cancer will become "the leading cause of death by the year 2000 and medicine's `dominant specialty.'"

Epstein indicates that "there is plenty of evidence that the cancer increase is due to progressive permeation of air, water, food and the workplace with cancer-causing industrial chemicals and pesticides. There is also well-established evidence that a substantial proportion of all cancers is avoidable."

George Bush, as Chairman of the 1981 Regulatory Relief Tax Force, and later Dan Quayle, fronting his Council on Competitiveness, worked to weaken federal regulatory agencies that should have kept carcinogens in check.

Epstein reports that:

In 1989 the administration--at the behest of business interests--revoked a ban on deliberate contamination of food with carcinogenic pesticides. According to the administration's new set of indicators for levels of toxicity in our food, dangerous cancer risks became "acceptable" risks.

In March 1992 the White House--again at the prompting of industry--blocked proposed OSHA standards for more than 500 carcinogenic and toxic air contaminants in agricultural, construction and maritime industries. "In a bizarre `wealth is health' theory, the administration maintained that the proposed standards would damage workers' health by forcing industry to cut wages and jobs."

In April '92, Rep Henry Waxman accused President Bush of gutting the Clean Air Act. According to Epstein, "Meeting secretly with industry lobbyists, Quayle's council developed loopholes permitting oil refineries and thousands of other industries to vastly increase emissions of carcinogens."

And "a report last summer by public interest groups charged that federal researchers, including the Centers for Disease control, conducted hundreds of *deliberately* inconclusive studies on the relationship of environmental pollution to cancer and other diseases. Flaws included the hiring of biased researchers and conducting studies too small to produce significant findings."

An industry spokesman who is a former senior official of the Bush-appointed National Cancer Institute stated: "We have to use an economic test. If it is useful to society, we will not call it a carcinogen."

If you're thinking that all this is irrelevant now we've got the Clinton Administration, think again. Clinton has been backing off on his environmental promises and he isn't likely to have the determination or courage to do what's necessary to dismantle this aspect of the system; this leaky exhaust pipe of the Ford Pinto of State.

I can only speculate as to what happens in the minds of researchers who blot the facts of their own studies. Perhaps our researcher knows what's expected and so modifies the figures in a way that both soothes his or her sense of self-worth and gives corporate and federal sponsors what they want. Our researcher can do that because he or she has no over-riding allegiance to the community to counter the need to view things according to professional convenience; no social counter-current to urge for honesty. It's acceptable, it's business as usual, everybody does it.

This is of course in line with the trend I sketched in the last installment, our tendency to accept deception as natural and normal, no matter the scale.

And the public knows about all this; some by direct apprehension, some by collating bits and pieces: a general accumulated sense that grotesque irresponsibility is going on in business, in government, and in the background of our lives.

So sure, the public is paranoid about cellular phones.

It may be that those who're ripping off the public on a mass scale, who're risking lives and even *knowingly sacrificing lives* by *knowingly* permitting the release of needless carcinogens, have, like our hypothetical researcher, convinced themselves that it's all for the sake of a healthy, unimpeded economy. Why, people would starve without industry.

In some secret, time-shared corner of their hearts they know full well that we could have industry, and jobs--even more jobs--without polluting, without toxifying, without cheating people, if we make the needed investment. (Technology doesn't have to pollute. It's like a dog that hasn't been housebroken.)

Acknowledging that realization, though, would be to curtail their major drive in life: Greed, in all its manifestations. The world is their smorgasbord.

Getting in touch with the conscience that's buried at the deepest level of all is particularly difficult for such a person. These are the same sort of people, understand, who recently seriously proposed putting vast mylar "billboards" in orbit, so you'd see *Macdonald's* or *Union Carbide* blazed across the stars at night. Such people must be soulless.

Regulation of commerce and manufacturing is necessary, in the end, but it would be better to solve the problem of rampaging community irresponsibility in the *beginning.* Ethics are etched into the foundation of the psyche, or they don't exist at all. They're learned early on and they're taken in almost at the cellular strata--although for some people they may be generated by contact with a more objective force: the spiritual.

We'll need punitive regulations. But we need something more, something lasting, something impregnated into our beings: the recognition that we aren't alone, and all its ramifications.

To that end and that beginning, here are some suggestions, highly unauthorized, from merely me, simply another human, with no official designation as expert. But as part of the intuitive and badly-burned public referred to earlier, I'll make recourse to some other authority, and I'll speak. And I'll make three suggestions.

First, the obvious.

A THREE PART PROGRAM
First: The Obvious

Laws. Tougher laws, harsher laws, yes, even seemingly Draconian laws with respect to *certain issues.* In my opinion, large-scale pollution should be an unspeakable crime. Ripping off the public with overt and subtle fraud, cutting corners on public safety, risking oil spills to save money, covering up the toxification of the environment as well as the risks it magnifies ... Increasing the risk that children will die of cancer ...

You should be jailed for it. Your company should be taken over and broken up. Eg, Union Carbide should no longer exist as such. Until business ethics become integrated into the American fiber of being, we will have to weave them in by force. The relevant laws simply need to be more severe than they are, and more rigorously enforced. This would not be necessary if we were all adults, of course, as the Libertarians like to pretend. But business has shown it cannot be trusted to regulate itself, and history has shown that competition (a Libertarian theory is that unrestricted free enterprise itself will somehow eliminate polluters from the marketplace) is not enough to regulate it either. There are very few adults in the world; until we grow up, we need to be put in "time out" if we misbehave in a way that threatens the lives and livelihoods of others.

Second: The Previous

Previous, in the sense of ancient, even prehistoric. I suggest we utilize a social device that is either under-used or mis-used. The making of taboos.

Taboos may seem primitive, but they are complex, efficient and self-perpetuating, as are other tribal values.

Before I get to the inevitable list of New Taboos, we have to understand one premise: a thing being forbidden on the surface is not the same as its being truly taboo. A real taboo, worked into the weft and weave of the social fabric, programmed into the very conceptual master-molecule of psychological drives, is much more powerful than simple superficial disapproval. How do you feel, in your gut, if someone literally craps on your doorstep? Your revulsion, chances are, is profound. That's the profundity of taboo and an aesthetic reaction. Violations of taboos are also violations of our aesthetic sense--Damn, that thing is ugly. It may well be that the most refined, evolved taboos are deep aesthetic responses.

We have attached a certain cachet and glamour to "taboo-breaking"--I've basked in that dubious glamour myself--and some taboos are indeed pointless, even socially toxic. The old taboo against talking about sex was surely destructive to healthy psychological development.

But taboos are a tool, and any social tool has its constructive application. Japan has more than its share of taboos, some unhealthy, some healthy. Shoplifting is, happily, so taboo in Japan that security guards in department stores are nearly unknown. When a Texas college marching-band recently visited Japan, it was detained before it could return to the States because literally dozens of these sterling American students had shoplifted thousands of dollars worth of electronic goods from the underguarded Japanese stores. The Japanese were horrified that anyone would do such a thing.

A new slate of taboos could be designated by general proposal and consensus, then laid down in children through parental drill, and, so far as possible, in adults. We would incorporate the new taboos along with such taboos as the one against defecating on the sidewalk, public masturbation, peeing on people from rooftops, or more gravely: murder, child molestation, arson, wife beating, cruelty to animals, and the like. Some of these latter may be all too prevalent despite the taboos--but they are not so prevalent as backward business ethics and greed.

It is unlikely, should we apply this curative, that we'll use the term "taboo" for it, since the term has an atavistic ring. I use it here for clarity. We'll call them something else; but taboos they will be.

A short list of some needed taboos:

It shall be TABOO to toxify the environment. In the short run the severest application of this taboo will be against major polluters; in the long run the other great polluter, the individual with his use of household toxins, will also accrue a black mark, less harshly meted.

It shall be TABOO to lie or IN ANY FASHION DECEIVE in the process of accumulating money. Business and deception should go together like adult sexuality and children: not at all. The thought of deceiving people to make money off them should be sickening to us. Currently it's regarded as a "marketing skill."

It shall be TABOO to use political influence for personal gain. It's already disapproved of, even illegal--but to make it taboo is another step. Taboo, remember, goes to the core of our beings, because of the way it's incorporated into society, by doleful repetition and psychological reinforcement, early on.

It shall be TABOO to hide someone else's theft or fraud in order to protect one's own part in the system. Only a deeply entrenched psychological revulsion for this sort of thing can eradicate this almost universal tendency.

It shall be TABOO to discriminate for on the basis of race. Self explanatory.

It shall be TABOO to make an unreasonably large profit. Which is arguably a form of theft. What constitutes "unreasonable?" I'm talking about ten dollar aspirins in hospitals, outrageous health care generally, and under-taxed profits by the major corporations. Why is it that Clinton's new budget proposals include only a 2% raise in corporate taxes, the readiest source of cash flow for the country?

It shall be TABOO to permit unnecessary health risks for workers just for the sake of cutting costs. From factories to ... movie productions. If the producers of The Crow had been more concerned about lives than cash flow, Brandon Lee would still be alive. I have personal reasons for using that example.

Taking Care of Business is one thing; one must be tough and competitive in order to be responsible to oneself and one's family. But lying, cheating, and homicide by negligence (or by sheer cost-cutting callousness) do not constitute Taking Care of Business.

I had considered adding: "It shall be taboo to carry out a war or other violent international depredations purely for business interests disguised as national interest." But admittedly this is often a fairly subjective and highly politicized call. I considered also a proscription against dealing with countries who commit torture--but it's not clear that proscription is the best way to get them to stop torturing.

I imagine I now hear the voices of those who, in their imagination, carry the Don't Tread On Me flag about with them; they're reacting to my proposals with weary irritation, or even fury. Just what we need, another way to impose on us, more people telling us what to do.

But taboos should be used (till we mature past the need), only for those social issues we pretty much all agree on--issues even the most Libertarian, Don't Tread On Me people agree on. Look at my list of taboos, and you see I've only taken basic kindergarten rules of behavior and extended them to the bigger playing field of commerce and politics: You don't poison the other children. You don't lie, children, or steal. You don't hurt the other kids just to get what you want. You don't take more than your share of the dessert.

On the adult scale, we have laws against some of these social transgressions, but much of the time they're unenforceable. Taboos--if we really integrate them into our society--enforce themselves, for the majority of people. If the taboos are deeply ingrained enough, we don't need the laws.

But how do we punish those, in our hypothetical new system of taboos, who are in violation? Most of the time, we do it the way the UN does it: with economic sanctions. That is, you just don't do business with people like that.

If the new taboos are really in place, it will be queasy and revolting to do business with a polluter. Just to think of it might make you physically ill. Do business with someone who, in the long haul, is responsible for increasing leukemia in children? What a revolting thought!

The very concept of pollution will be repugnant to us. Nowadays we think with horror on the gutters full of feces of medieval Europe, and the commonplace use of torture--someday people will think the same way of our own sluicing of pesticides into the rivers and seas, of our toxification of the air, and our radical diminution of forests. How could they have done that? It's ... sickening. That's the way we should react, as well, to corporate ripoffs, like the defense industry's treasonous willingness to sell bad parts that risk the lives of young men and women in the Armed Services. It should sicken us. We should react to our marrow.

It can be argued that a general atmosphere of everyone-for-themselves--even the social milieu found in the Mafia and street gangs--is in part generated by the corrupt societal role models who parade before us; and that as a result these people are to a degree responsible for some of the streetlevel crime and lawlessness and brutality in our society. Environmental crimes have such long-reaching consequences that the human race may never see their finality. And these crimes can only be uprooted if we promulgate a reaction of revulsion for this behavior at the most basic levels of interaction.

In order to lend weight to our reactions, we must respond, as a society, to violations of serious ethical and environmental taboos in ways that are clear-cut and strikingly apparent, like dire monuments in the landscape of civilization.

Hence, as indicated, taboos for some violations should come equipped with very serious consequences, beginning with complete economic and social ostracism. All this might at first be regulated by officials of the courts working with a community-based court-of-the-people, who vote on violations of basic social taboos. Eventually infrastructure for the transmission of the New Taboos would be unnecessary.

But of course it could be carried too far; perhaps we imagine we're too refined to stone people, but if we get carried away we could instead find ourselves wrecking their property. At the outset it would be permissible to destroy a man's physical home and cars, for example, if he has used his business to rip off the community. If he's knowingly caused others to lose their health, he might lose all rights to health care. It could deteriorate from there, to violence against people. Such excesses must themselves be taboo.

Third: The Numinous

Taboos are necessary for now, but they should not be necessary. They are a sociological mechanism designed to modify behavioral mechanisms. If we were what we have the potential to be, taboos would be superfluous.

There are those, myself among them, who believe that most of the world is asleep, even when it thinks it is awake. According to this theory, far more of our responses are mechanical--purely automatic--than we realize. The exploitation of others is a conditioned reflex; the rationalization of corporate theft or environmental ravage is also conditioned. This mechanism is implicitly difficult to escape without the powerful leverages of such tools as taboo and harsh laws.

But there are also those who believe that destructive, psychologically mechanical responses lose power and eventually fall away if we awaken from this walking, waking sleep. In the process of this Awakening, we may find we are capable of hearing a voice that is inaudible to the man or woman who responds to the world like an automaton. This voice is called Conscience. True conscience is not the same as "a feeling of guilt." It is sourced in eternity.

If we look to see how we might be psychologically mechanical, and how we might be asleep (though ostensibly "awake"), and how we might, instead, choose to be fully aware of our lives moment by moment, living in the now, recognizing choices as they arise ...

We might just find our Way to real Conscience.

Should we find it, should we manage to hear that voice, we will not need Laws, or Taboo.

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